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A very Royal announcement from First Bus as new coaching brand for Aberdeen is set to launch

Once upon a time in a depot, far, far away (or King Street, to be precise) – something very majestic arrived in the parking bay. First Bus is delighted to decree a new reign of coaches will soon parade the streets of The Granite City.

A coach service fit for a King, or Queen – King Coaches is the new coaching arm of Aberdeen’s leading transport operator in the regal birthplace of First Bus.

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No jesting involved, an investment of over £1.2million into the operators new coaching brand will see 16 vehicles coming soon. Suitable for a range of events from corporate, functions and private events, school contracts, sporting events and coach tours – customers can expect the royal treatment on board.

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Commercial Director, Graeme MacFarlan hereby ruled: “We are delighted to announce this investment in our coaching fleet to serve the city of Aberdeen. It will ensure we have a really strong offering for hires and helps us to better serve new and existing customers in the marketplace. We hope to be able to get the new vehicles on the road over the coming months and are excited for the beginning of a new era for our coaching offering.”

The red carpet will soon be rolled out, welcoming the majestic King Coach fleet to their new home at the aptly named King Street Depot.
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Notes to editors

About First Bus

First Bus is one of the UK’s largest bus operators. Making journeys easier for our customers, we were the first national bus operator to accept contactless card payments across all of our services and our First Bus App is voted ‘best in class’ amongst UK bus operators.

Our most recent investments are in new, state-of-the-art buses across our key networks. We work proactively with our local authority partners, making a positive impact on air quality, tackling congestion and improving customer experience.

We are focused on First Bus becoming a leader in the transition to a low-carbon future and are committed to operating a zero-emission bus fleet by 2035; we have pledged not to purchase any new diesel buses after December 2022. We also operate the Aircoach network in Ireland. First Bus is a division of FirstGroup.