First Bus projected stories from some of its female colleagues on to iconic locations in Glasgow and Aberdeen

First Bus celebrates International Women's Day with commitment to double number of women in the business

  • Huge projections illuminate female drivers' own experiences on buildings across Glasgow and Aberdeen.

First Bus has formally pledged to employ more women across its business with the aim to double the number of female staff in the next five years. 

The commitment comes as the leading bus operator celebrates International Women’s Day (8 March) by lighting up buildings across Glasgow and Aberdeen with eye catching projections, illuminating industry insights from some of its existing female workforce.

The projections were illuminated across iconic Scottish venues such as Glasgow’s Riverside Museum and the Aberdeen Football Club's Pittodrie Stadium. They revealed inspiring messages from female staff members at First Bus, sharing their own experiences of how being a part of the industry has positively impacted them.

The messages included Megan Copeland, a First Bus driver, who noticed the job online and thought ‘why not me?,’ resulting in her trading her Fiat 500 for a double decker bus. Marie Warner, another driver at First Bus, revealed her daughter didn’t think she’d last, but after 10 years, Marie is still doing what she loves and her daughter is now a bus driver too.

First Bus has released two pledges which it has committed to rolling out across the network this April .These pledges are:

  1. We strive for all senior hires (Staff Manager and above), in their first interview, to have a balanced panel of female and male interviewers where possible​.
  2. We will strive for all senior hires (Staff Manager and above) to have a 50:50 shortlist wherever possible​.

Projections on Pittodrie Stadium, Aberdeen

Linda Shields, Operations Director at First Bus Scotland, said, “We’re proud to celebrate the fantastic women of First Bus who help to make our company, and the industry as a whole, a positive and inspiring place to work. 

“First Bus is fully committed to fostering a more inclusive and balanced workforce. We recognise that diversity drives innovation and enhances our ability to serve our customers effectively. Ahead of International Women’s Day, we have pledged to actively address gender disparities, create equal opportunities and empower women to thrive in all aspects of our business.”


Notes to editors

Notes to editor

About First Bus

First Bus is one of the UK’s largest bus operators. Making journeys easier for our customers, we were the first national bus operator to accept contactless card payments across all of our services and our First Bus App is voted ‘best in class’ amongst UK bus operators. Our most recent investments are in new, state-of-the-art buses across our key networks.

We work proactively with our local authority partners, making a positive impact on air quality, tackling congestion and improving customer experience. We are focused on First Bus becoming a leader in the transition to a low-carbon future and are committed to operating a zero-emission bus fleet by 2035; we have pledged not to purchase any new diesel buses after December 2022. We also operate the Aircoach network in Ireland.

First Bus is a division of FirstGroup.

First Bus is an equal opportunity employer.

First Bus is an excellent place to work with opportunities for a rewarding career. 

We are committed to equality of opportunity, diversity and inclusion. We believe diverse experiences and attitudes help us better understand the needs of our customers.

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