Reduce Car Emissions One Bus At A Time-2

First Bus unveils pop-up encouraging Glaswegians to leave cars in the shadows

  • Car users in Glasgow were able to clearly see the impact that their journeys had on the city’s road network this weekend, as First Bus unveiled its Modal Shift installation at Silverburn Shopping Centre

  • The campaign saw First Bus park up a double decker at the popular shopping centre, with 75 scaled down car stencils etched in a ‘reverse graffiti’ style artwork, placed in a shadow effect beside it.
  • The stunt, which highlights how just one double decker bus can remove up to 75 cars worth of journeys from the road, is part of an ongoing campaign by the transport operator to encourage people to leave their cars behind for journeys which could be taken by bus
  • First Bus wants to show how making small swaps to travelling habits can help to reduce congestion but more importantly, help reduce the impact on the environment and leave pollution in the shadows

    First Bus surrounded its electric double decker with 75 chalk stencils to show the number of cars one bus can remove from the road
  • Graeme Macfarlan, Commercial Director at First Bus Scotland, said: “We all know that choosing to travel by bus, rather than relying on cars for every journey, is better for the environment. We wanted to show Glaswegians how their travel choices could really help to make a difference, by using a strong visualisation that made people stop and think. We chose a busy car park, not only to highlight the environmental benefits of swapping the car for the bus, but to capture the exact audience we’re hoping will come on board and begin to make their ‘modal shift’ – even swapping one car journey per week to a bus can have a profound impact.”


Notes to editors

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About First Bus

First Bus is one of the UK’s largest bus operators. Making journeys easier for our customers, we were the first national bus operator to accept contactless card payments across all of our services and our First Bus App is voted ‘best in class’ amongst UK bus operators. Our most recent investments are in new, state-of-the-art buses across our key networks.

We work proactively with our local authority partners, making a positive impact on air quality, tackling congestion and improving customer experience. We are focused on First Bus becoming a leader in the transition to a low-carbon future and are committed to operating a zero-emission bus fleet by 2035; we have pledged not to purchase any new diesel buses after December 2022. We also operate the Aircoach network in Ireland.

First Bus no longer purchases new diesel buses and is committed to achieving a zero-emission bus fleet by 2035.

First Bus is a division of FirstGroup.

First Bus is an equal opportunity employer

First Bus is an excellent place to work with opportunities for a rewarding career. 

We are committed to equality of opportunity, diversity and inclusion. We believe diverse experiences and attitudes help us better understand the needs of our customers.

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