First Bus launches streetwear collection

Ding Ding! First Bus creates streetwear collection inspired by Scotland's bus routes

First Bus has launched a streetwear range in collaboration with some of Scotland’s finest creatives, which will be made available to the public later this month.

The limited-edition range, which includes a screen-printed t-shirt, a hand-stitched bucket hat and a sling bag, has been created as part of a wider campaign from First Bus, designed to encourage under 22-year-olds to explore their cities and surrounding areas using their free bus pass.

The capsule collection is the latest instalment in the leading bus operator’s ‘Free to Explore’ campaign, which has previously seen the creation of a ‘nursery grime’ music video and the installation of eye-catching wings murals across both Glasgow and Aberdeen. A Tik Tok filter which allows the user to ‘wear’ the colourful wings from the mural, has also been created for under 22s to further engage with the campaign.

The ‘Free to Explore’ message continues to be the cornerstone of First Bus’s commitment to providing accessible and sustainable transport options for young people across the city.

The streetwear collection will be made available to Scotland’s young people later this month – for free, when it will ‘drop’ in Glasgow and Aberdeen. The exact locations will be announced via the bus operator's social media channels.  

The creation of the collection aims to connect with a younger audience by collaborating with Scottish creatives including artist Boiiing on the design and popular accessories brand Trakke to bring the vision to life.   

First Bus streetwear collection includes limited edition hat, bag and t-shirt

Boiiing, the creative force behind the captivating patterns featured on each of the key pieces – inspired by the textile coverings of the bus seats, shared the bus operator’s enthusiasm, saying: “I’d seen the ‘Free To Explore campaign’ before and thought it was an exciting, colourful and lively idea –similar to what I like to put across in my work.

“When I start a design, I never know where it’s going to take me and how others will see it. When starting the ‘Free To Explore’ project, I began playing around with the composition and adding shapes to make it quiet abstract.

“In doing so, it means the pattern is open to interpretation and will mean different things to different people, which is what the ‘Free To Explore’ campaign is about.”

First Bus Streetwear Collection - Group-2

The bucket hat and sling bag, expertly crafted by Trakke, poses as the perfect travel companion.

Alec Farmer, founder of Trakke, a Scottish accessories brand known for its commitment to sustainability and quality, said: "We are proud to partner with First Bus in creating a sustainable and stylish bag for the 'Free to Explore' collection. Our dedication to craftsmanship, sustainability and expression aligns seamlessly with the values of this campaign."

The bag, made from eco-friendly materials, not only complements the artistic designs but also reflects First Bus's commitment to environmental responsibility. The carefully curated items embody the "Free to Explore" ethos, providing young commuters with both a functional and fashionable expression of their identity.

Carolyn Harper, Senior Marketing Manager at First Bus added: “We know that a bus company launching a clothing range is an unexpected move.

“The ambition was to do something that would really stand out and connect with under 22’s and we’re very excited with the results of our latest collab. Grabbing their attention to highlight bus is the best way to explore their freedom!”

For more information about the new collection and how to get your hands on one of the designs, follow First Bus’s  Instagram and Tik Tok.

Notes to editors

Notes to Editors

About First Bus

First Bus is one of the UK’s largest bus operators. Making journeys easier for our customers, we were the first national bus operator to accept contactless card payments across all of our services and our First Bus App is voted ‘best in class’ amongst UK bus operators. Our most recent investments are in new, state-of-the-art buses across our key networks.

We work proactively with our local authority partners, making a positive impact on air quality, tackling congestion and improving customer experience. We are focused on First Bus becoming a leader in the transition to a low-carbon future and are committed to operating a zero-emission bus fleet by 2035. We also operate the Aircoach network in Ireland.

First Bus is a division of FirstGroup.

First Bus is an equal opportunity employer

First Bus is an excellent place to work with opportunities for a rewarding career. 

We are committed to equality of opportunity, diversity and inclusion. We believe diverse experiences and attitudes help us better understand the needs of our customers.

For more information on First Bus: